Digital Marketing Basics What Is Digital Marketing ?
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Digital marketing is a broad term that refers to promoting products, services, or brands using digital channels and technologies. For beginners, understanding the basics of digital marketing is essential to grasp how businesses reach their audiences online. What is Digital Marketing? Digital marketing involves using the internet and electronic devices to connect with potential customers. It encompasses various online strategies and tools to attract, engage, and convert audiences into customers. Digital Marketing for Beginners: Basic Concepts Website and Landing Pages Your online presence starts with a website or landing pages where visitors can learn about your business, products, or services. Search Engine Optimization (SEO) SEO improves your website's visibility on search engines like Google. It involves optimizing content, keywords, and website structure so that your site ranks higher in search results. Content Marketing Creating valuable and relevant content (b...